The most appropriate strategy for the segmented UK market Essay

The most appropriate strategy for the segmented UK securities industry - Essay Example112). This is the initial tip in attaining a feasible marketplace for these products. The company should, stolon of all, deal with feasible products for introduction into the market. In this sense, it better to deal with t-shirts and simple top habilitate. Additionally, it should concern with jeans turn and jackets. A modern addition to the same pertains to khaki products. This is because they possess perpetuity in fashion world. In this sense, the products face a high certainty of sales. In damage of style and design, it is essential that the company separates its vesture products in terms of functionality and appearance. However, the functionality will rely on appearance and psychology games as pertains to the customers. For example, there could be light denim for hot weather. On the other hand, heavily designed denim would be for coldness weather. In a nonher sense, there could be workman oriented clothes or street furnish clothes. Additionally, there could be forest differences in terms of costs. In terms of denim products, fine clothes would represent better quality. However, this should occur within a range of fineness that remains fashionable for the issue age. This means that the company should not compromise on the quality because the same would necessitate a diverging range of prices. In close relation to the same the company should entail various sizes to clothes. ... However, a market study should entail average prices for both female and male markets. For instance, there is a recent choice for fitting clothes among the male markets. This means that should all cloths should strive towards average definition of size. In terms of prices, there are few factors to visit in the same. To begin with, there should be range of prices that customers should be aware. In this sense, the fashion line creates a sense of quality and affordability of the same. Market s egments are divisible into 2 vital aspects. For instance, the marketing team should consider the lower income sections. In addition to the same, the marketing team should consider the higher income groups. This is achievable in terms of placement and distribution. In higher income neighborhoods, they should set higher prices. That is because much(prenominal) a group considers high quality which is to coincide with prices. Low prices might connote poor quality of clothes. However, there is a highly fashion conscious group among the high income earners. This group would be more or less price sensitive thereby the prices should be reasonable in order that the fashion line does not lose the group. In terms of low income neighborhoods, the stores should have slightly higher prices than the average consumer prices in such(prenominal) areas. This should be higher by only 20 percent. This is because such consumers would perceive such clothes as of better quality than their daily products . In terms of promotion, there would be notable aspects to the same. To begin with, the clothes market is a wide one that needs marketing techniques that reach an extensive listening. The immediate audience for such products would pertain to the UK consumers. It is crucial to note that the marketing

Role of Social Media Before, During and After Emergencies Dissertation

Role of Social Media Before, During and After Emergencies - Dissertation ExampleAdequate prep aredness has been Copernican in mitigation of the destructive consequences of disasters. Social media has been used to share critical information and facilitate coordination mingled with disaster response teams when other forms of communication are unavailable. Further, due to the universal communication capabilities of favorable media, it has been extensively used to aid recovery following a disaster, as it is possible to appeal to people all in all over the world to donate towards the cause through a brief social media campaign. As it is the boldness with other communication technologies, usage of social media tools in disaster management is not devoid of limitations. These limitations which are centered on technological, regulatory and reliability perspectives of communication lower the quality of information in the social media, thus rendering it ineffective for crisis management. T he challenges can be overcome through the enhancement of technological and regulatory frameworks underlying social media. Social media should not be used as the alternative to traditional media scarcely should rather be used as a complementary media to enhance the overall communication in the disaster management cycle.Recently, the world has witnessed the myriad chain of disasters. From Hurricane Katrina in the United States, deadly earthquake and Tsunami in Japan, Katrina in U.S, earthquake in Haiti, exceedingly cold winter in Europe, and terror bombings in miscellaneous parts of the world. With the rise of disasters in the past few years, it can be expected that their frequency impart increase in the future years, especially with respect to natural disasters that may not be averted(Keim, 2011). delinquent to the frequent disasters, there has been an increased need for communication as people seek to reach their families and friends in the crisis zone, and get information conce rning shelter, food and accommodation and transport. Social media has been instrumental in the dissemination of information nearly these crises by allowing the sharing of information and calls for help.

Modern Risk Analysis Based on PRA Essay Example | Topics and Well Written Essays - 1500 words

Modern stake Analysis Based on PRA - Essay slipThis risk respectment leads to an output of ranging risks prior to the experiences of the receptors. Proper probabilistic risk assessments contract adequate verbal description of the input parameters. For this to happen, it requires that distributional data be available and further be adequate in describing the already identified input parameters. PRA purely employs probability and probability distributions in the characteristic analysis. hazard denotes the chances of occurrence of an equivocal phenomenon. The scruple constitutes occurrence of risk. Through PRA, risk assessments can be carried out and the levels of risk therein identified. social function of probability in the assessments of risk can be used in the understanding, quantifying and instruction of risk. Such a process can further be analysed in relation to the limitations of quantifying risk using probability. Reasons why probability is chosen as opposed to other m easures of uncertainty Probability quantifies the description of levels of risk, characterized by the aspect of uncertainty or variability associated with risk estimates. Risk therefore becomes comprehensively characterized by using probability, which would not be the case when point estimate measure of risk is used (UKOOA, 2006, pg. 134). This feature therefore gathers probability a better measure of risk than the point estimate method. Quantitative analysis of risk allows for diverse interference of uncertainty variables used in the determination of underlying risks prior to the probability of occurrence of the identified risks. Risk management requires the use of flexible tools of analysis as well as availability of vast t from each oneing in regard to what is being accounted for. In this regard, probability becomes the best measure of uncertainty. Uncertainty constitutes risks, and it is the risks that risk managers ought to address. Probability allows for flexibility in the analysis and treatment of variables in the probability equation (U.S. Environmental Protection Agency, 2005, pg. 78-79). pursuit this, a large volume of information can be derived, thereby allowing risk managers to make choices among alternatives. different measures of uncertainty do not provide for flexibility and variant information, making risk managers fixed to the choices they make or to the scope that they can manage risks using such measures as a baseline. Managers need to assess and evaluate high-end risks, and the best gateway to succeeding in that is using probability in measuring levels of risk. Limitations of denary approach to risk The quantitative approach to risk is time consuming. It is procedural and treatment and analysis of variables require adequate time. Step by step consideration of variables is necessary in order to ensure that each and every aspect that constitutes risks is identified and accounted for (Stern and Fineberg, 1996, pg. 157). This process is c haracterized by huge requirement of resources. Adequate resources need to be pulled into place. Finances are required at every step of the quantification process. Gathering data and information is expensive. The management should be aware of these requirements before such an approach to risk is adopted. In order to come to a critical and fundamental understanding of the risks through the quantification approach all required information should first be in place. Data collection, cleaning, editing, analysis and reporting require that enough resources be allocated for the purposes.

An Effective Marketing Strategy to Market Kashi's New Steam Meals in Research Paper

An Effective Marketing strategy to Market Kashis New Steam Meals in Singapore - Research Paper ExampleUnder the stream scenario of being accused of using GMO ingredients, the company has lost some credibility. In addition to that, the rising footing of its food crossroads has led to consumer dissatisfaction. In spite of that Kashi recently launched four new steamed wares namely Kashi grumbler fettuccine steam meal, Kashi sesame chicken steam meal, Kashi roasted garlic chicken farfalle steam meal, and Kashi spinach plant and artichoke pasta steam meal, that are meant for the busy urban population as an alternative to a cooked meal. This seems to be an effort from the company to regain its consumer small. 1.1 Research topic, questions and objectives Marketing a new food product requires a strategy that is in accordance to the consumer taste and acceptance level. The paper discusses the strategy that should be followed by Kashi to promote its new products in Singapore. Singapore is a relatively new market place for Kashi that poses many challenges to the company but at the same time is full of new prospects. The main objective of the paper is to generalise the nature of the products being launched by the company to come up with a strategy for effective market of the products in Singapore. ... The objectives of the research are To identify how to design, package and add value to the product by asking Kashi Company themselves some questions such as who is the product aimed at and what benefits customers expect from the product. To determine the right and capture pricing strategy that can generates turnover for the organization. To determine the right places to distribute the product to the end substance abuser (customer) at the right time. To find out effective promotion strategy and to ensure that the promotion of products benefits can be clearly communicated to the target market. 1.2 Research rationale The research aims to provide an compend of the m arket of Singapore to determine what could be an effective strategy for food brands in the area. Singapore is an emerge market for many companies and in order to cater to the taste of the people of Singapore it is important to see the people of Singapore. This knowledge of psychology will also be helpful in determining the set of the product, the sort of advertising that the product needs and the necessary value additions to the product. This research aims to provide a base for further research in the area. 2. Research Methodology 2.0 Overall research structure To achieve the objectives mentioned, the acquire will use secondary data which will include review of the available literature. The paper assay to link the importance of place and culture to the consumer preferences and the strategy that a food brand should execute found on the locality. A thorough analysis of the available research on the consumer preferences in Singapore, and the available market opportunities will be conducted. Further, an analysis of the prospects of organic food industry in a place deal

Television and Language Development Essay Example | Topics and Well Written Essays - 1250 words

Television and Language Development - Essay ExampleThe articles read for this assignment purport the 18 month old to 24 month old children are the ones most affect. Generally by the age of three, partially due to communication with others than the caregiver, children can overcome the negative effects of television on manner of speaking schooling. The effects of watching television for young children are detrimental to language exploitation.Our earlier population survey of the effects of TV viewing on development of 18-month-old children in three areas of Japan indicated the selfsame(prenominal) result that children with heavy TV viewing (more than 4h per day) may have delayed development of meaningful word speech (not speaking more than one word) even with parental talk trance watching TV, and that children who watched TV alone for long hours had delayed development not only of speech only when also of language comprehension, pointing behavior and fine motor ability. In logis tic analysis, factors affecting delayed development of language were suggested to be childrens television viewing for long hours and male sex, parents not reading picture books to children, not singing songs to children, not talking to children while doing ho drillwork and not talking to children while viewing TV. (Okuma & Tanimura, 2009)Children that suck utilise to watching long hours of television by themselves tend to have delayed development. The child gets used to being satisfied with the television. Without any encouragement to interact or speak correctly, children do not use their language skills. Other than not learning these language skills from a caregiver, the child does not practice language skills due to the lack of motivation.Children that watch long hours of television lack language skills due being insusceptible to interacting with others. This interaction is not just between a conversation of child and caregiver. These children want limited interaction with adu lts.

The third generation Essay Example | Topics and Well Written Essays - 1750 words

The third generation - seek Example3G receiving set technology is the new version and is the junction of various 2G wireless telecommunications systems into a bushel uniform global system which includes up gradation of terrestrial and satellite components in its functioning.3G or the third-generation wireless was used to refer to this age developments in personal & business wireless technology, particularly the mobile communications. 3G or The Third Generation ushers in many benefits with its mobility, broad bandwidth and high speed communication (upwards of 2Mbps).Network operators & telecommunications service providers be busy in implementing this global third generation (3G) wireless standards in order to fulfill the make of the customers of that mobile company.3G wireless technology represents a shift from voice-centric services to multimedia-oriented like moving picture, voice, selective information, fax services.Figure shows an integrated heading of a 3G cellular and wi reless LAN system (Chuah & Zhang). In a wireless network system, we primarily have a mobile terminal communicating with a base station in a radio access portion. The radio interface usually terminates within the base station in a wireless LAN system and usually terminates in radio network controller in a cellular system. In CDMA/WCDMA technology, the radio network controller combines the radio frames to facilitate the path diversity from different base station to the users. The circuit and packet data from the radio network controller will be segregated and routed to different portions of the core network. Later voices data are transferred to a mobile switching essence and as other data get transferred via specialized routers it support the mobility of accessing the internet.The Different Types/Standard of 3G The International telecommunication Union (ITU) is in charge for standardizing 3G. After trying to establish a single 3G standard, ITU at cash in ones chips permitted a fami ly of five 3G standards, which are part of the 3G structure to wit IMT-2000Three standards based on CDMA, namely CDMA2000, WCDMA, and TDSCDMA.Two standards based on based on TDMA, namely, FDMA/TDMA and TDMA-SC (EDGE).The CDMA standards are the most important 3G standards.1. WCDMA - Wideband formula ingredient Multiple AccessIt is a technology for wideband digital radio communications of Internet, multimedia, video and other capacity-demanding applications. WCDMA is approved as a standard by the ITU under the name IMT-2000 direct spread. It converts the data into a narrowband digital radio point out first, and then it assigned a marker (spreading code) to distinguish it from the signal of other users. WCDMA uses variable rate techniques in digital processing and it can achieve multi-rate transmissions.2. CDMA 2000 - Code Division Multiple Access 2000CDMA was launched in 1995 commercially and it very quickly became one of the worlds fastest-growing wireless technologies. While la ter(prenominal) in 1999, CDMA was selected as a standard for new third-generation (3G)

The United States Patriot Act Term Paper Example | Topics and Well Written Essays - 1000 words

The joined States Patriot Act - Term Paper ExampleThe get together States Patriot ActThe rectitude was actual to equip United States gage organs with enough teeth to carry away their investigatory persona and that of protection of America. The main purpose On October 26 2001, the then professorship of the United States of America George working capital Bush signed the USA Patriot bill into law. As consequence of this, the act aimed at modify the measures that were aimed at preventing, detecting, and prosecuting the money launders and those who finance terrorism. Secondly, the act was developed to subject certain foreign financial institutions to exam and analyze certain transactions or some accounts are prone to criminal abuse. Finally, the Act was intentional to back the development of anti-money laundering units in the country, and in other countries. In addition, the act was enacted with the objective of change the processes of stopping or averting the usage of the Uni ted States financial system by unethical individual(a)s and surmise criminals in other countries and aids the return of stolen money back. Historical perspective This act is the culmination of in truth many centuries of development of laws and other historical and political happenings that have shaped the domestic security situations in America. The development of this act can be traced back to 1798, when the alien and sedition Act was passed, this was developed in order to make it illegal for anybody to criticize the American president. The act gave the president immense powers to deport anybody and oddly aliens whom were considered to risky to the American people and American property. At the beginning of the civil war of America, the then president of the United States of America, Abraham Lincoln issued a notice to suspend the habeas corpus, this had the effect of providing the rioters and those who protested to be arrested and jailed without formal charges. At the height of W orld War 1, there were 75 foreigners believed to be German-American socialists who were denied certain mailing rights and privileges. The law also provided the security organs with the mantle to censor all forms of communication that was moving in and out of the country. After the barrage of the Pearl Harbor by the Japanese naval military, the supreme court of the United States upheld President Roosevelt executive order that led to the transfer of Japanese-Americans from the west coast, and this was in defense of the harbor bombing by the Japanese military. The patriot act fulfilling the intended purpose The act has led to stifling of individuals liberty, but in the face of all the terror acts and attempted terror on American soil, which issue is more fundamental, liberty or safety? The act has helped information sharing amongst different security organs in the country, allowing greater cooperation and reducing bureaucracy. This information exchange has lead to laudable benefits in basis of trading operations of the different agencies tasked with collecting information and countering terrorism. This especially applied to the two federal security organs in the country, the FBI and the CIA, The act gave these two agencies more freedom and powers and in their collusion, they managed to set up strings of operations nabbing suspected terrorists and foiling their attempts and in addition, they have nabbed major money laundering rackets. Since the enactment, of the act there has not been any reported large-scale terror attack on the United States to the magnitude of the September 11 2001 attack. The critics of the Acts point towards how the Act has

The Israel-Palestine Conflict Research Paper Example | Topics and Well Written Essays - 2000 words

The Israel-Palestine Conflict - Research Paper ExampleGenerations upon generations of civilians digest lived and died amidst this protract war, victims of and witnesses to the seemingly limitless capacity of human beings for violence. The struggle for peace is indeed an aspiration that the whole man shares and yet, history is rich with examples that tell us that peace without justice is an unsustainable project. The atrocities perpetrated in the context of the conflict mustinessiness be accounted for, and there must be redress for the injustices wrought to the nameless and faceless victims. However, justice is not a one-size thing that fits all propositions. Efforts towards its introduction in a region as divided heathenally as Kosovo need to include clear-cut and streamlined efforts to address horizontal inequalities defined by Stewart (137) as inequalities among groups with shared identities identities formed by religion, ethnic ties or racial affiliations, or other salien t ways that bind groups of people together. Certainly, this includes looking at the broad and multiplex power dynamics that be these identities and become the basis for the conferral or denial of economic, political or social privilege. This is of course exacerbated when ascertain against the backdrop of a conflict economy. Kamphuis (185) describes a conflict economy as one that leads to the breakup of administrative and social institutions, the flight of human capital through migration, and the destruction of infrastructure for education and health electric charge the clear contextual backdrop of the Israel-Palestine crisis. There are also political complexities that come into play. Writers like Danny Rubinstein pull through that Palestinian nationalism is on the wane and that about twelve thousand Palestinians from East Jerusalem have received Israeli citizenship (1). But almost on a daily basis, we are besieged by news report on intensified terrorist attacks by Palestinian fighters. Indeed, it is hard to make a clinical assessment of the situation. I argue that investigating the extent to which horizontal inequalities were addressed may be through using the multiple dimensions of justice enumerated by Hellsten (79) as analytical tools or criteria (1) justice as the innovation of public safety and individual security, securing the lives of civilians from acts of violence (2) justice as reconciliation and redress for past grievances, include the concept of restorative justice (3) distributive and social justice, which focuses on social and economic well-being on a more long term period, and (4) political justice, involving participation and inclusion is governance. This means that all these imperatives must be addressed and dealt with, rather than one criterion alone and sacrificing the rest, e.g. reconciliation at the expense of imagination redistribution, economic growth at the expense of political participation, governance, without rectifying indi vidual criminal responsibility. In countries fraught with sharply-drawn ethnic lines where political and economic privileges are denied or granted on the basis of ethnicity, satisfaction of the requirements of these dimensions of justice cannot take aim place without addressing horizontal inequalities. In a similar vein, aspiring to address horizontal inequa

Back To School Night Essay Example | Topics and Well Written Essays - 500 words

Back To condition Night - Essay Examplefollowed by a question-answer session. This will give the p arnts a good understanding of the academic year ahead of the child and the procedure they have to play to make it a success.Unfortunately both the quality and quantity of parental contacts with the prepare decline as children get older, say Puma & others (Puma et al., Strong families, strong schools, US DOE, 1994) and period of time to the sharply contrasting statistics for the first graders and the seventh graders. They go on to add that involved parents help students to practice better academically, stay longer in school, and have better social skills.Teachman et al., also reinforce this come across pointing out that, parent-child and parent-school interaction is related to dropping out of high school. (Teachman et al., Social Capital and the Generation of homo Capital, Social Forces, 1997) A child who routinely expects its parents to visit the school at least during the Back to School Nights, gets used to parentsBack to school night is held within the first few days of the school re-opening and is followed by more such meets each after the successive term examinations are held and the results announced. The second, third and the fourth meetings are indeed open house meetings to take stock of the progress of the child in the school on with discussing and implementing ways to improve performance.Back to school night is an event of the evening and night. This is a time of merriment and relaxation coupled with establishing or renewing relationships between the parents and the teachers. The subsequent meetings are for more serious efforts involving in-depth discussions for which adapted time is to be earmarked to cover all aspects of a childs progress and for all children. Thus, they are best held commencing from the morning and continued till all the

Financial Managment worksheet 2 Essay Example | Topics and Well Written Essays - 1250 words

Financial Managment worksheet 2 - Essay ExampleThen the financial psychoanalysis should also incorporate the effect of finishing pop out A (in 5 years) and starting project C (and continuing it for 2 years) while making the decision between project A and B.If your disposal grew by 10% - identify the incremental appeal you would incur. What if your geological formation grew by 100% How/why would the costs differ Discuss this concept in relation to accounting and economic factors.The incremental cost would development in the same proportion (10%) for some time. This is because the existing fixed cost volition not diversity till the entire existing skill is exhausted. Up to this stage, there impart be a count kin between organization growth and increase in incremental costs. However, once the existing capacity is exhausted and there is a need to obtain additional equipment, plant, etc., then the fixed cost will increase as well. In this case, the relationship between increm ental cost and organization growth will no longer be 11.From economic standpoint, the relationship between incremental cost and organization growth may not be direct plane for small growth (10%). This is because there may be other economic factors to consider, for example, potential projects that may redeem to be let go referable to organization growth in one business line.Yes, EVA has an mend on capital ciphering decisions. ... From economic standpoint, the relationship between incremental cost and organization growth may not be direct even for small growth (10%). This is because there may be other economic factors to consider, for example, potential projects that may have to be let go due to organization growth in one business line. Do EVA considerations impact capital budgeting decisions How could a company incorporate the idea of EVA into their capital budgeting decision processYes, EVA has an impact on capital budgeting decisions. EVA is a method to calculate true economi c income of an organization, and should be employed by management in making capital budgeting decisions. Since EVA is the net income of the organization adjusted after incorporating opportunity cost of the invested capital so the capital that will be used to finance a particular budget should be able to generate enough income to meet EVA and not just financial net profits.EVA = realize income - Capital charge (cost of capital x invested capital) CASE STUDYIntroductionThis paper consists of financial analysis of two projects in order to select the project which will benefit the company the most. The financial calculations are provided in Appendix A of the paper. The details of the projects are provided belowProject 1Project 2 address$800,000$650,000Useful Life10 years8 yearsSalvage ValuenoneNoneIncremental Sales$500,000$375,000Cost of Goods Sold49% of gross revenue43%Advertising$50,00010% of salesDepreciationStraight-lineStraight-lineTax rate40%40%Discount rate10%10%The be assumpt ion is that the two projects are equally risky. RecommendationThe results of financial analysis reveal that Project 1 is better of the two

Write how these four authors have deliberately broken social Essay

Write how these iv authors have deliberately broken social concentions and taboos. Describe how this rebellion shows up in their stories - Essay sheathWhile Clarisse was happy to avoid the conjugal attentions of her husband for a while, Calixtas husband is seen to patiently and passively wait out the storms of his wifes passion. Calixta, meanwhile, is seen to take out her passions as well as she may through her domestic responsibilities. This is shown through details such as how she doesnt even notice the risk of infection as the storm approaches, but stays busily sewing at her desk to the point where sweat begins to miss from her brow. The only reason she notices the storm at all is because the sky becomes dark.WEB Dubois presents what must have seemed to many a(prenominal) at the time to have been a near-impossibility a Black man with a better appreciation of English and grammar than most white people. In his book The Souls of Black Folk, Dubois presents a series of academi c essays that raise his high level of education and depth of thought even as he addresses hard topics regarding the consideration of black people, particularly those living in the South. In one essay, On the Training of Black Men, for example, he presents a well-ordered argument as to why institutions of higher learning needed to be undecided for black people as a means of providing teachers of other black students even if the bulk of them ar educated for industrial jobs because in that location werent any Southern whites who would be willing to teach them and there werent enough Northern whites available to turn the South around. More than simply introducing the argument, Dubois presents a offspring of academic studies that had been conducted as a means of proving that black people were capable of retaining an education and making productive business people and other professionals.Also defying social conventions by opening talking about a previously taboo subject, Booker T. Washington uses an easy, flowing style of writing to discuss the laborious way of life hed taken to rise from the ranks of slavery to

Tyco international Essay Example | Topics and Well Written Essays - 1000 words

Tyco world(prenominal) - Essay Examplegovernment. After its incorporation, the firm involved itself with high-tech science materials and conversion of energy products for lend oneself in the commercial sector. Over time, Tyco supranational was involved with various incorporated strategies such as mergers and science to become a leading manufacturer of industrial products. Corporate Level Strategies According to Porter (2008), corporate strategy includes all strategies that an organization employs as it diversifies. The strategy involves the combination of enterprises that a firm should compete in integration and modes through which to subsidiaries are coordinated. The four common corporate strategies applied by many firms including Tyco world(prenominal) include the portfolio strategy, restructuring, skills transfer and activity sharing (Tyco, 2011). The portfolio strategy as applied in the context of Tyco world(prenominal) is the ability of the firm to choose the best strateg y exploits the strengths of the organization with the ability to exploit existing opportunities. The obtain is to maximize shareholder returns. The analysis of the existing business portfolio and making decisions on suitability of the firm in receiving any further investment is a major step that should be accompanied strategy evaluation. In order to achieve the intended strategy, various methods are apply, two of which is the BCG ground substance and the General electric/ break down strategy. Through the application of these strategies, Tyco International has been able to diversify over time (Tyco, 2011). Tyco International was established as an experimental laboratory/organization conducting experiments for the government. However, over time, the firm was able to experience both internal and away result with diversity in its operations in different fields with the latest being a split. Internal fruit was experienced through increased revenue that was used to pursue external growth through mergers and acquisitions. For instance, mergers began as early as 1966 when the firm submitd Industrionics Control Inc. the 1970s saw the firm acquire Simplex and Grinnell. The firm continued its external expansion and ended acquiring more firms in the telephone circuit of its growth (Porter, 2008). However, the firm realized it potential growth prospects and exploited the corporate strategy of split in 2006 where it was split into three independent companies that were Covidien Ltd, Tyco Electronics Ltd and Tyco International Ltd. Before splitting, Tyco International utilized the BCG strategy that could be used to establish the product portfolios of the firm as explained in the next section. While diversifying in international markets, Tyco International utilized strategies such as the export strategy, franchising and joint ventures and licensing among others. BCG Matrix as Applied to Tyco International The BCG matrix categorizes products of an organization based on the market share and the market growth rate. Based on these two axes, four quadrants are drawn representing stars, cash cows, dogs and cats. The matrix postulates that Stars represent products of the firm that depict high growth rates in the market such as healthcare products and services of Tyco International. Electronic products that have a large market share although they perform moderately in the market while question tag and dogs represent products of low market share operating in high growth markets and

Letters of Recommendation Essay Example | Topics and Well Written Essays - 500 words

Letters of Recommendation - Essay exemplarHis valuable contributions with the past employers speak about his somebodyality and attitude towards work. He has proven ability in motivating and interacting effectively with all levels of staff and management. I have noted him as a person having strong business acumen along with high level of moral and ethical standards. I felt up Mr. has diverse skill sets such as mutual respect, good communication, cooperation, coordination, sh ar responsibility required to bring into being successful manager as well as to create a good team. He has an handsome brain of audit review procedures, financial analysis, financial reconciliations, maintenance and control of general ledger that are specific to the profession. I sense that his technical expertise along with the leadership attitude will relent him all the desired success.Yours graduate business program would give him the golden opportunity to explore and put out the art and craft of busine ss profession. I have observed him setting himself reachable goals by generating new ideas, new strategies, gaining more experience, improving his skills and working on the weaknesses. Perhaps his strongest abilities are the way he manages the projects, the plenty and the situations. He would be a strong addition to your Business School. He has always been attracted towards scope and difficultness of tasks, decision-making competencies, room for independent action, job variability, ownership, work conditions and environment. I believe that this unique blend of experiences has made him a man with an original point of view. This blend has given him a broader perspective and a good understanding of life and a goal to aim for.He has consistently demonstrated the necessary skills in the past to handle the intense academic work required in your MBA program. I believe that being a part of your department would not only enhance his career opportunities, but also help him finish his

Overview of Telecommunications Sector in Kuwait Article

Overview of Telecommunications Sector in Kuwait - Article ExampleThis has worked against Wataniya Telecom, for example, the conjunction had to drop charges on incoming calls. In early 2009, there was a shift from mobile-to-mobile calls because charges for calling from wintry lines to mobile were abolished. This has resulted in the APRU levels declining and tighter competition prompting consumer price reduction. Telecoms revenues dropped to KD475.5m ($1.66bn) in 2009 from KD476m ($1.66bn) in 2008 though there was a 31.4% attach in net profits from KD82.4m ($288m) in 2008 to KD108.3m ($378.5m), 2009 (Business Management International 2010) Even as prices go down, the Telecommunications sector in the country is experiencing elasticity and is expecting further growth in subscriptions. There has also been an change magnitude use of cell phones due to lower tariffs. This puts the sector in position to make up for the decreased revenue through increased utilisation of value-added serv ices. The main focus in this sector now is the increase of broadband and mobile internet services. One telecommunications company in this sector, Wataniyas recently acquired revenues of about 43%, and is a very important revenue generator for the country. At the end of 2009, some other companies in the sector were also very profitable. Telecom held 39% of the Kuwait market as compared to 15% for oral examination and 46% for Zain, which are all companies in Kuwait telecommunications sector. Telecom also took about 30% of the mod telecommunications subscriptions, as compared to 61% for Viva. The Telecommunications sector in Kuwait bundles its services, unlike other telecommunication companies. However, they sell handsets one after another except for Blackberry and iPhone which are under promotion. Customers are given Blackberry and iPhone handsets for free after acquiring a pre-paid subscription and operating on pay-as-you-go basis. This has led to increased usage of mobile interne t, therefore, a source for revenue from non-voice services.

Ethics Essay Example | Topics and Well Written Essays - 500 words - 48

Ethics - see Exampleseek to conduct a comparison of the various dissimilaritys and similarities that tend to exist amid utilitarianism, deontological ethics and right theory.The main similarity between the three theories of utilitarianism, deontological ethics and virtue theory is that they every(prenominal) begin to try and set a common standard by which an individual who is considered to be a estimable good person can live by deep down a given community (Manias et al, 2013). The virtue ethics measure morality in an individual by using aspects such as moral standing and character within a given community so as to effectively go out the individuals goodness Devettere (2002), this is similar to deontology whereby a person is considered to be good and moral in the event that their actions within a given community are considered to be the right choice and as such, the actions are good and moral (Tannsjo, 2013). In utilitarianism, individuals are encouraged to base their actio ns and decisions on what action leave alone ultimately be in the best interest for the majority of people (Manias et al, 2013). The common ground between these three theories is based on morality and goodness as is perceived by other individuals within the wider community.The three theories of deontological ethics, virtue theory and utilitarianism can also be seen to be similar in that they all share the same consequence of action. Although it might not be the main focus of the action, the outcomes of the actions consequences are considered to be primary as a result. All these theories work towards what is being perceived to be the best result depending on exactly what someone else happens to believe that the best results may be.The main difference between the three theories of utilitarianism, deontological ethics and virtue ethics is that deontological ethics are primarily based on a fixed moral law and duty, utilitarianism on the other hand is based on an tyro self interest, or simply what serves to make us all

Should We Drink Our Milk Essay Example | Topics and Well Written Essays - 3500 words

Should We Drink Our Milk - Essay causaWe are speaking of lactose in adjustment in which a person is unable to digest take out and milk products because the body stops producing the milk digesting enzyme called lactase which is essential to break down the lactose in milk. People who retain the ability to drink milk are said to exhibit lactase persistence. lactase persistence is hereditary. It is therefore evident that to really have a choice of whether to drink milk or not, one has to be lucky enough by birthThe history and pattern of milk crapulence also brings m whatsoever interesting facts to light on the extent of choice in the matter. Lactose tolerance is not a capability that human beings have had all along. In fact, according to a fresh study conducted by researchers at the University College London (UCL), human beings developed this ability only about 7,500 historic period ago (Vieru, 2009). So, human beings started drinking milk only very recently in the timescale of th eir origin and evolution. The origin population or communities to have been able to drink milk and digest have been located someplace between the central Balkans and central Europe. Before that it was generally believed that milk was first drunk about 5,000 days ago northern Europe in a culture known as the Funnel Beaker glossiness because of the funnel-shaped pottery with flared rims that they used (Halloway, 2007). That would obviously lead to the question whether their pottery was funnel shaped because it was more well-to-do to drink milk out of them. Whatever be the case, there is no doubt in the fact that it is not culture but genetics that overwhelmingly determines the practice of consuming milk in any community. Accordingly, the annual consumption of milk varies from country to country. In China and Japan in which the lactose all-encompassing population is very small, the consumption is only about 3.6 kg per person per year whereas in Ireland and legion(predicate) othe r countries which fall within the funnel beaker

Coca-Cola Marketing Strategy Essay Example for Free

Coca-Cola Marketing Strategy auditionIndirect Exporting- Coke sells their intersection to separately owned bottling companies around the world who then bottle the product and sell it to wholesalers around their location. 3. Product-Coca-Cola uses two formulas (one with sugar, one with corn syrup) for all markets. The product packaging in all(prenominal) country incorporates the contour bottle design and the logotype in some way shape or form. However, the bottle or can also includes the countrys native language and is the same surface as other beverage bottles or cans in that same country. spheric Marketing, Wiki) Pricing- Coca-Cola products are priced right just rough the same as its competitors in that geographic area (varies depending on location). They incorporate a psychological price strategy, for example instead of having a 24 pack of cans be $10 they make it $9. 98 in order to create the illusion to the customer that it is a lot cheaper than it really is. Place- C oca-Cola sells its product to bottling companies, vending machines, vaunt stations, freshlysstands, and other wholesalers in places all over the world, who then sell it to the consumer.Promotion-Mainly television commercials that are specialized for distributively separate country (different athlete drinking coke in china that in Italy). They place their logo in as many strategic places as possible to get people to think about their product. 4. Coca-Cola has done extensive work to make sure that their product is appealing to everyone and it is one of the most healthy recognized and respected brands in the world. They nominate instituted zero-emission trucks (all electric) into their fleet of vehicles to promote going green.One Issue is that their bottling specifys have been accused of being unclean and full of unhealthy pesticides. One test found that a plant in India had let some of the pesticides into its products and was even shut down for a period of time. (CSE, 2006) 1 . Wikipedia, Global Marketing, 2011 http//en. wikipedia. org/wiki/Global_marketing 2 . Coca-Cola, About us, 2011, http//www. thecoca-colacompany. com/? WT. cl=1WT. mm=footer1-about-red_en_US 3 . Centre for Science and Environment, CSE releases new study on pesticides in soft drinks, 2006

The Golden Ratio Essay Example for Free

The sumptuous proportion EssayThe prosperous Ratio is a fascinating round which can be found almost everywhere from nature to architecture to art. To 18 tenfold places, it has a value of 1. 618033988749894848 but is usually shortened to 1. 618 much like ? is usually rounded off to 3. 1416 (Powis, n. d. ). sensory faculty by the letter Phi (? ), the Golden Ratio can be simply defined as to significant it, you just add 1 (Knott, 2007). Written in mathematical equality, this rendering becomes ? 2 = ? + 1. When the resulting quadratic equation ? 2- ? 1=0 is solved, there are two solutions 1. 6180339887 and -0. 6180339887. Notice that the two solutions have identical decimal parts. The positive number is the one considered to be the Golden Ratio. Another definition for ? is the number which when you take outside(a) one becomes the value of its reciprocal (Powis, n. d. ). Notice that the value of the reciprocal of 1. 618 (1/1. 618) is 0. 618 which is just one less than the Go lden Ratio. The Origins of the Golden Ratio Euclid of Alexandria (ca. 300 BC) in the Elements, defines a proportion derived from the division of a line into segments (Livio, 2002).His definition is as follows A straight line is said to have been cut in extreme and incriminate dimension when, as the whole line is to the greater segment, so is the greater to the lesser. In order to be more understandable, lets take elaborate 1 as an example. In the diagram, point C divides the line in such a way that the proportionality of AC to CB is equal to the ratio of AB to AC (Livio, 2002). When this happens, the ratio can be calculated as 1. 618. This is the one of the first ever enter definitions of the Golden Ratio although Euclid did not call it such at that time.A C B Figure 1. Point C divides line segment AB fit to the Golden Ratio The Golden Ratio 3 The Golden Ratio in Art and Architecture Throughout history, the Golden Ratio, when used in architecture, has been found to be the most pleasing to the eye (Blacker, Polanski Schwach, n. d. ). Rectangles whose ratio of its length and width equal the Golden Ratio are called golden rectangles. The exterior dimensions of the Parthenon in Athens, sculpted by Phidias, form a completed golden rectangle.Phidias overly used the Golden Ratio extensively in his other works of sculpture. The Egyptians, who lived earlier Phidias, were believed to have used the ? in the design and construction of the Pyramids (Blacker, Polanski Schwach, n. d. ). This belief however has both supporters and critics. Theories that support or reject the idea of the Golden Ratio being used in the construction of the Pyramids do personify it is up to the reader to decide which ones are more reasonable (Knott, 2007). Many books also claim that the far-famed painter Leonardo da Vinci used the Golden Ratio in painting the Mona Lisa (Livio, 2002).These books state that if you exceed a rectangle around the face of Mona Lisa, the ratio of the heig ht to the width of the rectangle is equal to the Golden Ratio. there has been no documented evidence that points to da Vincis conscious use of the Golden Ratio but what cannot be denied is that Leonardo is a close personal friend of Luca Paciolo, who wrote extensively about the Golden Ratio. Unlike da Vinci, the surrealist painter Salvador Dali deliberately used the Golden Ratio in his painting Sacrament of the Last Supper.The ratio of the dimensions of his painting is equal to ? (Livio, 2002). The Golden Ratio in Nature The Golden Ratio can also be found in nature. One of the most common examples is snail shells. If you draw a rectangle with proportions according to the Golden Ratio then consequently draw smaller golden rectangles within it, and then pairing the diagonal corners The Golden Ratio 4 with an arc, the result is a perfect snail shell (Singh, 2002).There have also been ongoing debates and conflicting research results regarding the relationship of beauty andin humans. S ome point that human faces whose dimensions follow the Golden Ratio are more physically attractive than those who dont (Livio, 2002). With conflicting results aside, the existence of the Golden Ratio just shows that beauty (whether in art, architecture or in nature) can be linked to mathematics.The Golden Ratio 5 References Blacker, S. , Polanski, J. and Schwach, M. (n. d. ). The golden ratio. Retrieved October 8, 2007 from http//www. geom. uiuc. edu/demo5337/s97b/. Knott, R. (2007). The golden section ratio Phi.Retrieved October 8, 2007 from http//www. mcs. surrey. ac. uk/Personal/R. Knott/Fibonacci/phi. html. Livio, M. (2002). The golden ratio and aesthetics. Plus Magazine. Retrieved October 8, 2007 from http//plus. maths. org/issue22/features/golden/index. html. Powis, A. (n. d). The golden ratio. Retrieved October 8, 2007 from http//people. bath. ac. uk/ajp24/goldenratio. html. Singh, S. (2002 March). The golden ratio. BBC Radio. Retrieved October 8, 2007 from http//www. bbc. c o. uk/radio4/science/5numbers3. shtml.

The Mill on the Floss - Simbolistic approach Essay Example for Free

The Mill on the floss Simbolistic approach EssayGeorge Eliot was the male pseudonym of Mary Ann Evans (she would later call herself Marian), born on November 22, 1819 at Arbury Farm in Warwickshire. Her father, Robert Evans, was an overseer at the Arbury Hall estate, and Eliot kept house for him after her mother died in 1836. The Mill on the Floss involves many autobiographical details, and it reflects Eliots close childhood family relationships with her father and her older brother Isaac.The Floss is a somewhat difficult symbol to track, as it similarly exists for realistic effect in the workings of the novel. On the symbolic level, the Floss is related most often to Maggie, and the river, with its depth and potential to flood, symbolizes Maggies deeply running and unpredictable emotions. The rivers path, nonexistent on maps, is also used to symbolize the unforseeable path of Maggies destiny.St. Ogg, the legendary frequenter saint of the town, was a Floss ferryman. One ni ght a woman with a child asked to be taken across the river, but the winds were high and no other boaters would take her. Only Ogg felt ignominy for her in her need and took her. When they reached the other side, her rags turned into robes, and she revealed herself to be the Blessed Virgin. The Virgin pronounced Oggs boat salutary to all who rode in it, and she sat always in the prow. The parable of Ogg rewards the human feeling of pity or sympathy.Maggie has a dream during her night on the boat with Stephen, wherein tom and Lucy row past them, and Tom is St. Ogg, turn Lucy is the Virgin. The dream makes explicit Maggies fear of having neglected to infer with those whom she hurts during her night with Stephen (and also, perhaps, her fear that they will not sympathize with her in the future). But it is Maggie, finally, who stands for St. Ogg, as she rows down river thinking only of Toms safety during the flood in a feat of almost miraculous, divinely-protected effort.Especially in the early books of The Mill on the Floss, Tom, and especially Maggie, ar associated with fleshly imagery. The imagery is usually of farm-type animalsponies, dogs, ducksand usually points to the characters capacity for affection or non-adherence to social convention. Following Darwin, Eliot uses this imagery also to gesture toward the wider relation between humans and animals that can be especially seen in young children. Thus, when Maggie and Tom reconcile in Chapter IV of Book First, the narrator points out, We adults no longer approximate in our behavior to the mere impulsiveness of the lower animals, but conduct ourselves in every respect like members of a passing civilized society. Maggie and Tom were still very much like young animals.The motif of darkness and igniter of wo work stuffmeaning their eyes, hair, or skinis often used to emphasize the uniqueness of Maggies appearance. The motif of darkness and luminance connects to the motif of the distinctions between the Dodsons and the Tulliversthe Tullivers have darker skin, while the Dodsons have lighter skin. The Dodsons, and indeed, all of St. Oggs, respect or begrudge Lucy Deanes fair appearance. Her lightness is also prized in a larger cultural arena, and, in Book Fourth, Maggie becomes thwarted by the traditional plot lines in which the light, blond wo hands live happily ever after in love. Maggies family views her darkness as ugly and unnatural, yet by the end of the novel, it has made men perceive Maggie as more beautiful because her darkness is a rarity.Eliot depicts Maggies eyes as her most striking feature. All men (including Philip, dog Jakin, and Stephen) notice her eyes first and become entranced. Maggies eyes are a symbol of the world-beater of emotion she containsthe depth of feeling and hunger for love that make her a tragic character. This unique force of character seems to give her power over others, for better or for worse. In Book First, Maggie is associated with Medusa, th e monster who turns men to stone by looking at them. Maggies eyes compel people, and different characters reactions to them often reflect the characters relationship with Maggie.Thus, Philip, who will become Maggies teacher, in a sense, and first love, notices that her eyes were full of unsatisfied intelligence, and unsatisfied, beseeching affection. Bob Jakin, who views Maggie as superior to him and a figure of whom to be in awe, reports that Maggie has such uncommon eyes, they looked somehow as they made him feel nohow. Finally, Stephen, who will exploit the inner struggle that Maggie has felt for the entire novel, notices that Maggies eyes are full of delicious opposites.

Of Mice and Men Qu Essay Example for Free

Of Mice and Men Qu EssayDo you agree that Lennie is always incapable of fetching indebtedness for his actions? You should mend closely to Lennies words, to yetts and to the actions and opinions of other characters in your answer.Through discover the majority of the novel, Steinbeck demonstrates how Lennie relies on George to help him out of the dire, tense situations he brings upon himself. Steinbeck conveys this image of Lennie by producing this by frequent reoccurring scourts, Lennies actions or even implicit exercise of speech from or even directed at Lennie. At the opening section of the book, Steinbeck chooses to commemorate us the large contrast between George and Lennie he describes how Lennie flung himself down snorting into the water alike(p) a horse. The habituate of crude descriptive words such as flung or snorting suggests entirely how careless Lennie tummy be. This compares Lenny to an animal which instinctively lashes at the sight of something they want w ithout theorizeing logically at all. And with this, the lectors taste the outgrowth time at which how reliant Lennie is of George. Steinbeck chooses to contract George say that Lennie will be sick like you was demise night. By mentioning last night, the reader learns that Lennie must regularly make stupid mis generates like this.It is made genuinely apparent how Lennie is unable to take responsibility for his actions when he crushes Curleys hand. Lennie was unable to understand the situation when Curley made a misunderstanding about Slim and his wife and Lennie continued smiling with delight on a whole different topic. This produces a juxtaposition image in the readers mind where at one side Curley is move hot with anger as he whirled upon Carlson (the word whirled also suggests how he only gave Slim observe opposed to Carlson who he flipped into his old aggressive self over again) and on the other, Lennie is grinning to himself like an idiot. The fact that Steinbeck choo ses to have Lennie fantasize whilst a loud commotion is going on nearby shows just how myopic cognizance and sense Lennie has altogether.And this is what leads into the fight. When Lennie is being attacked, he has no intuition to make a decision on what to do so once again he looked helplessly at George. The word helplessly really emphasises just how incapable Lennie is like a baby animal or lamb for instance when he gets himself into perplexity like this. He bleated with terror implying that even with the strength Lennie possesses, he is unable to analyse the situation to take responsibility of the problem he has gotten himself into. The words bleated and terror really create an atmosphere as if Lennie like a baby lamb has been corned by a wolf. This is done by using the onomatopoeia bleat so you stomach almost here how distressed and vulnerable Lennie is at this stage.All he can do is use his animal like instincts and retreat and defend with his huge paws. The reference to pa ws may also hint to us what is about to come as yet it may have several connotations a plunk for is a shy beast and doesnt want attention, however if a situation of danger arises, it can be extremely vicious and protective just like Lennie becomes when George tells him to get him. On the other hand, paws may refer to another weaker animal such as the paws of a puppy that Lennie was so infatuated about. This can be how weak and inexperienced Lennie is since he is also impudent to this aggression he is receiving likewise to a new born pup is to the world.At this stage, Slim sees how vulnerable and useless he is and jumped up to help. The impact the sec is causing on the other workers watching is shown to be so big that the respected Slim is even shaken conveyed by jumped up. It shows how emotions inside Slim were building up until they finally jumped out of him in an explosion. Steinbeck does this to show how useless Lennie can be in these situations so that even people around hi m who have cognize him for a few hours understand how dependent he is. However, Lennie with Georges guidance was able to do something however his actions shows the reader once again just how unintentionally irresponsible he can be.At first the interpretation of Lennies attack is just that Curleys fist was lost in Lennies big hand. It isnt very dramatic at this height and just seems like Lennie stops Curley from attacking him. For example, it could of been described using dramatic words such as Curleys hand was absolutely crushed causing him to scream with agony however it uses the word disappear to gentle all the tension that may of built up this may be done to cause a great impact later on.The speech that follows explains how the situation was worsening. George tells Lennie to leggo of him but all Lennie could do was watch in terror which shows how shaken up he is so that he cant even respond. Even with George who slapped him in the face again and again, Lennie was sleek over unresponsive. By slapping him George hoped to achieve a respond which would normally happen to anyone however it shows that Lennie was undergoing a mental difficulty insde. The way Steinbeck describes George having to give multiple signals again and again like slapping or verbal commands show how incapable Lennie was.When Lennie finally finishes he doesnt seem to even understand what hes done. He doesnt even look at the shrunken Curley and immediately talks to George miserably. At this point Slim had regarded Lennie with horror demonstrate how his opinion of him being a nice fella had turned so very quickly. By having Slim- a very high respected figure looking at Lennie with this horror, Steinbeck causes the readers to truly understand how dangerous and irrepressible he is.Lennies only concern here was probably mainly whether or not he could work to the rabbits so he was apologizing to George. He even asks George at the end of the section whether he can still tend the rabbits whi ch once again shows us how unaware of the situation he really is and this requires George to look into their greater concern- whether they will get canned now. This shows that even though Lennie is not prioritized correctly, George once again desperately tries to incur the damage thats been done which suggests how many times this may of happened in the past. Steinbeck just repeatedly reinforces the strong stem of what Lennie is like and how George has to bail him out time and time again.It states how Slim smiled wryly and instantly the world wryly shows how Slim is going to take responsibility and deal with Curley in a slightly devious, corrupt mode so that George and Lennie wont get sacked.After Lennie killed the puppy in section 5, his initial fears was once again the rabbits. And after he causes the death of Curleys wife, his fears remained the same. At that point, he pawed up the hay until it partly covered her and left wing for the place where George told him to go if anyth ing wrong happened. The fact that Lennie crudely leaves the body openly partly hidden in the barn shows how little concern he has for the bigger picture. The way Lennie only partly hides the corpse shows what little concern he has almost to the extent where it becomes ridiculous as all he can think of is go to the rendezvous part and have George help him yet again.Up until the beginning of section 6, Lennie has acted irresponsibly and ironically, he begins to think accordingly to the situation only when it is too late. Opposed to how he flung himself around in section 1, Lennie went through the bushes to the meeting place as silently as a creeping sham moves. He also drank, barely touching his lips to the water opposed to how he was snorting it like a horse. Steinbeck uses the same location to create a strong contrast between the juxtaposition used here. As he crept silently and drank barely touching the water, these two words emphasise how carefully he is acting. Steinbeck intent ionally does this to emphasise how late it is for him to be responsible and coordinated. And even so, it is George once again who has to take the real responsibility to shoot him.

Analysis of Johnson Johnsons production Essay Example for Free

Analysis of Johnson Johnsons takings Essay1. Company characteristics and hang on kitchen rangeJohnson Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in the state of New Jersey, United States in 1886 (Wikipedia, 2008). The corporations headquarters is hardened in New Brunswick and its consumer division is located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies with operations in over 57 countries era its intersection points argon sold in over 175 countries. Johnson Johnson and its subsidiaries convey approximately 115,600 employees worldwide. Johnson Johnsons primary focus has been on products related to benignant health and well-being. agree to MarketWatch (2006) states that Johnson Johnsons worldwide contrast is divided into three segments Consumer, Pharmaceutical and checkup Devices and nosology.The Consumer segment manufactures and markets a range of products apply in the baby and child care, skin care, oral and injury care and womens health care fields, as well as nutritional and over-the-counter pharmaceutical products. These products, open without prescription, are marketed principally to the general public and sold both to wholesalers and directly to independent and stove retail outlets throughout the world (MarketWatch, 2006).The Pharmaceutical segment includes products in the following therapeutic areas anti-fungal, anti-infective, cardiovascular, contraceptive, dermatology, gastrointestinal, hematology, immunology, neurology, oncology, pain counselling, psychotropic and urology. These products are distributed directly to retailers, wholesalers and health care professionals for prescription use by the general public (MarketWatch, 2006). The Medical Devices and Diagnostics segment includes a range of products distributed to wholesalers, hospitals and retailers, used principally in the professional fields by physicians, nurses, therap ists, hospitals, symptomatic laboratories and clinics. Distribution to these health care professional markets is done both directly and through running(a) supply and other dealers (MarketWatch, 2006).From the research we gather, that effective supply chain at Johnson Johnson is similar to the above scenario of trust establish partnerships, which mean suppliers are working in tandem with the chore for mutual benefit. It similarly suggests a proactive approach being taken rather than a reactiveapproach to manage logistics issues.2. Importance of leave chain attentionThe friendship and its subsidiary like Lifescan are one of the top users of collaborative product lifecycle management (PLM) solutions for the value chain. For example it uses MatrixOnes PLM environment, which provides a secure, collaborative product development environment that will streamline product human body and development across LifeScan Scotlands global operations, enabling the confederation to quickly and cost-in effect bring new products to market. The deployment was prompted by the results of a Johnson Johnson study into the key product lifecycle solutions in the market. Johnson Johnson beat backed to cut their product development cycle by as much as 20%. In addition, the company aims to drive improved customer satisfaction, ruffle suppliers into the development process, improve visibility to fig centers throughout the world, and have easy access to all vital product information. (Lifescan press release 2005 from HREF 1)Fig 1 Mutual Accountability Map between buyer seller at Johnson Johnson (Source Slobodow, B Abdullah, O Babuschak, W C 2008p 78)Distribution CentresJohnson Johnson has finished the construction of a 440,000 real foot distribution centre in Memphis, TN to provide direct shipment of their medical products with no thirdly party distributor involvement ( healthcare Purchasing News, 2004). In addition, Johnson Johnsons new European distribution centres for its medical devices nosology division in Courcelles, near Charleroi, Belgium (Janssen Pharmaceutica, 2005). In this way, the centre will increase the competitiveness of the organization and help oneself delivery to the companys customers. Orders completed through the Johnson Johnson direct model would eliminate that distributor mark-up, providing incrementally lower procurement cost for customers. Thus, this lower set will be enough to entice customers to bypass the convenience of their one settlement distribution relationship (Healthcare Purchasing News, 2004).The Supply Chain graph source Heizer, J. and Render, B. 2004 p 414The supply chain includes all the interactions between suppliers, manufacturers, distributors and customers. The chain includes transportation, scheduling information, cash and credit transfers, ideas, designs, and materialtransfers.Risk ManagementAccording to a give notice (of) from Goldman Sachs, Johnson Johnson is requiring all of its medical produ cts distributors to agree to not source any Johnson Johnson products from any entity other than Johnson Johnson (Healthcare Purchasing News, 2004). It appears that the aim of this mandate is to reduce the take a chance of counterfeit medical products r to each oneing end customers by forcing distributors to agree not to participate in the secondary market and to purchase only from Johnson Johnson. While over 100 distributors have signed the agreement none of the publicly traded medical distributors are on Johnson Johnsons list of those who have concur with the companys terms and signed its agreement.This decision is important because of the clear mandate made in its trading partners. According to Healthcare Purchasing News (2004) Goldman Sachs believes that Johnson Johnson products may account for as much as 14% of the hospital distribution market and Owens Minor indicates that Johnson Johnson products represent approximately 16% of total company sales. However, Johnson Jo hnson remains an extremely important supplier for any medical products distributor whose managements are under substantial pressure to answer to agreement with company demands and to remain as authorized distributors (Healthcare Purchasing News, 2004).3. Operational Features reflecting common practice in supply chain management.Efficient Consumer Response (ECR)It is a strategy where partners in a supply chain synchronise the product flow through the distribution pipeline from point of manufacture to point of terminal sale. ECR is primarily related to strategic partnerships in the distribution channels of the grocery industry to increase the motion of the consumers while Johnson Johnson states two-digit turnover increases in their respective business segments by using it (Kotzab, 2000, p. 145).Master Cyclist PrinciplesIt is defined that how a market literate management team would approach short-run functional decisions regarding inventory, production, marketing and pricing as w ell as more strategic choicesregarding capital expansion, acquisitions and divestitures (Navarro, 2004, p. 19). According to Navarro (2004, p. 19) reported, Johnson Johnson cut its capital expenditures by over $100 million the first decrease in seven years and as the significant cash reserves, it saw double-digit growth in both revenues and earnings.Two-Way ScorecardThe Two-Way Scorecard is a glaring means of embedding cooperation in the supplier-buyer relationship. In Johnson Johnson, supply chain performance is peakd across five components execution, compliance, pecuniary impact, new products and partnership. Furthermore, the Two-Way Scorecard has been put into practice with strategic suppliers over the last four years. optimistic results have been seen in a range of areas, from resolving potential supplier liquidity problems to hailing the inefficiencies of global trading. some(prenominal) habitual pain points have eased most notably new product launches (Slobodow, Abdul lah Babuschak, 2008, p.76).4. Effective interaction.Johnson Johnson Health Care Systems Inc. (JJHCS) uses a standard internal process for design, development, and implementation while utilizing half-dozen Sigma and change management tools.Importance of Organizational DesignOrganizational design is important for several reasons. Organizational design can be a competitive tool by providing the organization with flexibility needed to respond to changing customer ineluctably while bolstering organizational efficiency and effectiveness. It can create the infrastructure to enable a strategy to be implemented and provide accountability to employees by clearly demarcating the areas of ownership and control. It can also provide individualised growth by creating opportunities for people to take on different and challenging roles within the same organization. every work process in the organization can be in scope for organizational design (Yacovone, 2007, p. 105).Benefits of Organization al DesignJJHCS identified the need for an organizational design model and process through an internal Six Sigma business assessment. Six Sigma is a rigorous and disciplined methodologythat uses info and statistical analysis to measure and improve a companys operational performance by identifying and eliminating defects in manufacturing and service-related processes (Six Sigma.com cited in Yacovone, 2007, p. 106). This ensured that the customers needs and critical type factors were the drivers of the redesign.These findings drove the development of the JJHCS organizational design framework, process, and toolkit to conduct organizational design, along with the recognition that several handsome change initiatives within the company were going to require significant organizational design. Additionally, the organization recognized that the human resources (HR) business partner role required new competencies, such(prenominal) as change management and organizational design, to meet the needs of the business (Yacovone, 2007, p. 107).ResultsA key business metric for accounts receivable is days sales salient (DSO), and this project resulted in reducing the DSO by over one day. This equates to several million dollars a day for Johnson Johnson. Also the use of the impact assessment tool resulted in robust change management plans such as communication activities, standard operating procedures, and proper training (Yacovone, 2007, p. 105).5. Issues SolutionsGrey MarketJohnson Johnsons Medical Device Diagnostics business (MDD) is one business that has faced brand risks head on and taken a proactive stead to address its current issues and mitigate future risks from counterfeiters and related concerns. For example, According to Wald and Holleran (2007, p. 58) reported that in 2003, some doctors submitted surgical mesh to MDD that did not have the handling qualities they were used to with MDDs product.The company sent the product through its smell assurance processes f or authentication and determined it was fake. This grey market is a concern because it can signal indistinct third-party business practices, present a possible avenue for counterfeit products and cause significant lost revenue. Therefore, MDD intractable to take action, they asked Ernst r Young to expand the investigation to regions around the world to identify additional risks. Finally, the studys findings were that the company had a diversion problem which involves the selling of a legitimate product in markets other thanthose for which it was intended, and it opens the admittance for counterfeit products to enter the supply chain (Wald Holleran, 2007, p. 58).CausesOne factor was MDDs business culture. Because Johnson Johnson is a highly decentralized business, each of its operating and regional companies was approaching grey market issues and counterfeiting with disparate brand egis policies or strategies (Wald Holleran, 2007, p. 59). As a result, different operating compa nies were independently developing their own anti-counterfeiting and anti-grey market solutions. Another cause was the business design and practices. One example was that no single person or group at the MDD take was responsible for protecting MDDs brands or its products.A second example was that the companys due diligence process, which it reviewed third-party suppliers, manufacturers and distributors, was incomplete. The company also did not have a robust supply chain strategy to assess how it might perform standardized terms of sale such as authorized distributors, the right to audit and the right to data in jurisdictions outside the United States that allowed the sharing of such data (Wald Holleran, 2007, p. 59). The third identified cause of the companys photo was a lack of information.SolutionsTo establish a system whereby MDD could manage its brand-related risk day to day, the team centre on policy design, organization design, market monitoring and enforcement which were vulnerable from a business culture, business design and informational perspective (Wald Holleran, 2007, p. 60). Firstly, the team developed a brand protection policy that is now being used as a guideline by MDD. The policy addresses the protection of intellectual property, accountability issues, product protection and supply chain standards, and incident reporting and enforcement protocols. Secondly, an organization was put in place throughout MDD to address brand protection across the business. The team helped to define the key resources and assign them specific roles, responsibilities and accountability.These roles include a vice president and executives responsible for product protection, supply chain management, and incident reporting and enforcement. Thirdly, for those products at highest risk, the company will develop product protection plans that include overt and covert anti-counterfeitingtechnologies and features based on their risk levels. This allows the company to consi stently manage its products throughout the organization, from sourcing through distribution. Finally, which also is under development, is a market-monitoring program to march on tabs on the product actually being sold to consumers. Today, Johnson Johnson executives report that they are now more effectively dealing with counterfeits than ever before, which they credit to the heightened awareness and new reporting policies (Wald Holleran, 2007, p. 61).ReferencesHealthcare Purchasing News 2004, Johnson Johnson launches self-distribution program, accessed 26/04/2008, http//findarticles.com/p/articles/mi_m0BPC/is_2_28/ai_n6364792Heizer, J. and Render, B. 2004, 5th edn, Principles of Operations Management, Pearson Prentice-Hall, Upper Saddle River, New Jersey.Finch BJ, Operations Now Profitability, process, performance, 2nd variance 2006, McGraw Hill Irwin New YorkJanssen Pharmaceutica 2005, Johnson Johnson starts building European Distribution Centre for its Medical Devices Diagn ostics Division in Courcelles, Belgium, accessed 27/04/2008, http//www.janssenpharmaceutica.be/news_headlines43_E.aspKotzab, H 2000, Managing the Grocery Industry in an Efficient Consumer Response Manner, Retail, vol. 4, no. 3, pp. 145-150.Lifescan Press Release, 2005 from HREF 1 http//www.matrixone.com/matrixone/press_releases_20050208_lifescan.htmlMarketWatch 2006, Company Description, accessed 25/04/2008, http//www.marketwatch.com/tools/quotes/profile.asp?sid=2689symb=jnjsiteid=mktwNavarro, P 2004, Principles of the Master Cyclist, MIT SLOAN Management Review, vol. 45, no. 2, pp. 19-24.Slobodow, B Abdullah, O Babuschak, W C 2008, When Supplier Partnerships Arent, MIT SLOAN Management Review, vol. 49, no. 2, pp.76-83.Wald, J Holleran, J 2007, Counterfeit Products and Faulty Supply Chain, Risk Management, vol. 54, iss. 4, pp. 58-61.Wikipedia 2008, Johnson Johnson, accessed 26/04/2008, http//en.wikipedia.org/wiki/Johnson__JohnsonYacovone, L 2007, Organizational Design for a Suppl y Chain Transformation Best Practice at Johnson Johnson Health Care Systems Inc., Organization Development Journal, vol. 25, iss. 3, pp.103-109.

Owens Dulce et Decorum Est Essay Example for Free

Owens Dulce et Decorum Est EssayWriting in a confusable style to Owens Dulce et Decorum Est, Siegfried Sas briefly also decided to attack figures of authority and those with no count on eff of trench warf atomic number 18 via Base expatiate.Base Details is entirely speculative. The formulate base in the cognomen has two distinct closeings. It could be used as a noun, to mean place, as in a centre of operation or you could interpret the word as an adjective meaning morally testtime or unacceptable. Sassoon has used play on words in the call so that the reader may more adequately perceive the irony and sarcasm expressed in this poem. The adjectives used in the branch two argumentations of Base Details reflect the authors perception of his superiorsIf I were fierce, and bald, and short of breath,Id live with Scarlet major at the Base,The first line indicates that Sassoon is contemptuous of these officers. He has classed the major(ip)s as unpleasant stereotypes, to be criticised and jeered at.In the following line, the word scarlet has a double meaning. On face value, it could be taken to mean that the officers harbour bright red cheeks. However, Sassoon has used the word as a metaphor, meaning that the Majors permit been metaphorically splattered with the blood of the childlike men they had sent to the effort line to die. The stanza continuesAnd speed grim heroes up the line to death.Here, speed indicates haste. The Majors are unnecessarily rushing soldiers to their deaths. The soldiers are referred to as gloomy heroes because that is exactly what they are. Their country is expecting them to be noble, intrepid and courageous. Instead they are despondent because they know that as soon as they are turn up of the trenches their grisly demise could come about at any second. all in all the hope, joy and energy that is a part of youth has vanished from these men. Sassoon then regales us with further speculation thereofYoud see me with my puff y petulant faceGuzzling and gulping in the best hotel,The first affaire we notice about these two lines is that Sassoon has used alliteration in order to make more of an involve on the reader, and to vary his writing style. Also worth noting is the fact that Sassoon uses rhyme throughout Base Details to good and memorable effect.Saying that the Majors are puffy and petulant indicates incredulity on Sassoons part, similar to that conveyed in the first lines of the poem. The vocalize guzzling and gulping indicates greed, and animal- deal actions. The Majors are inhuman. Then, we are told that the Majors appease in the best hotel. This brings plateful the stark contrast between the lives of the soldiers in the vermin-infested trenches, and the sedentary lives of their superiors. Sassoon continuesReading the interlace of Honour. Poor young chap,Id say. I used to know his father wellYes, weve lost heavily in this last scrap.The record of Honour referred to here was an official lis t of those who died in the war. The Majors words regarding whizz of the deceased are not at all heart snarl. They are meaningless, detached and emotionally void. He is degage and he has placed himself above feelings of pity for those lost and their families. Each new death is just other name on the register and another letter to be dispatched.In the last line of the stanza, the Major refers to trench warfare as a scrap or game, which is identical to Jessie Popes view of war. This is a direct reflection of how little the Major knows about the fighting going on outside his quarters and similarly, how ill-equipped he is for his job of directing troops. Base Details closes with the followingAnd when the war is done and youth stone pit deadened,Id toddle safely family and die in freighter.By using the words stone dead to describe the deceased soldiers, Sassoon makes a brutal and graphic impression on the reader. It is a cold and hardhearted phrase, and seems to render those who died as useless and unimportant.The Major wishes to die dispassionately, and in bed unlike those he sends out to the front. The Major considers himself superior in all aspects, even in death.Base Details attempted to show the ignorant public back in Britain the hypocritical attitudes of many a(prenominal) of these Majors and how soldiers in the trenches were being set in comparison to those who had obtained top jobs merely on the basis of their public schooling.Whilst Base Details depicts the life story of a typical Major serving during World War One, another of Sassoons poems, The Hero, depicts the sequence of events on the home front following the death of a soldier.The poem Base Details by Siegfried Sassoon is a satirical attack against the troops generals who view the war as a game similar to checkers. It is therefore take the stand of why Siegfried Sassoon is known as the voice of protest. The first noticeable thing about the text is the title. The word base is a pun f or the fact that base means headquarters as well as dishonourable or cowardly, which implies that he will talk about the dishonourable activities at the Army headquarters.Secondly, Sassoon appeared to have blamed the officers for the purposeless deaths of his fellow men, piece of music they were behind the front line and had no idea what it was like.Sassoon uses many adjectives to describe his generalisation of those at the top fat and bald and short of breath which shows the hatred that he has.In this poem, Sassoon writes poor young chapI used to know his father well. This statement alone is typical of an army general. To show the fact that army generals can not comprehend what war is like he uses the phrase we lost heavily in this last scrap. The army generals are calling this a scrap like its a fight between boys at school. Sassoon calls the army generals Finally, Sassoon rounds the poem of with a phrase by reinforcing that they are unfit and fat. He also shows that those at the front line could die any moment by saying When the war is done and youth stone dead, Id toddle safely home and die, in bed which is a good ending because it says that the generals will die in a nice warm peaceful place, while the soldiers will die among the rats.Sassoons feelings towards the officers are best described in the poem Base Details. In this poem, Sassoon shows his resentment towards the officers by describing them drinking in the best hotels, and reading the names of those who died, saying poor young chap I used to know his father well and saying yes, weve lost heavily in this last scrap. The poem is finished with the linesand when the war is done and youth stone dead,Id toddle safely home and die in bedThis poem truly shows the bitterness and resentment Sassoon felt towards the officers. He felt that they didnt really care about those who died, because they were safe themselves and had no idea of what was going on at the front line calling the battle that was fought a scrap, like it was nothing more than a small fight. In the last two lines of the poem, Sassoons feelings are clearer than ever, the way he says that theyll toddle home and then die in bed shows that he thought that the officers were safe and existent comfortably while the soldiers, who were actually fighting the war, were living in shocking conditions, where they would die at any moment.Sassoon uses many different ways to convey his feelings, and oddly his bitterness and resentment towards the war and the officers, but in all his poems, his true meanings are clear and he writes in such a way that shows us clearly what he thinks and feels about the war.BASE flesh out ESSAYIn the poem, Base Details, SiegFried Sassoon expresses his majuscule disgust towards the major league in the military. He is horrified and appall at the way the majors act while men are dying out in the battle field. Mr. Sassoon is so furious towards the majors that it takes more than just one word to des cribe how indignified Sassoon is. These great feelings of anger are derived from the fact that the majors are living a life of luxury while sending young men up the line out into the battle field. This is all suggested in the title of the poem with the word base suggesting a military base, and/or a base person. And the word exposit suggesting a command, an assignment, and something or someone lowly. Base Details is a poem which expresses the feelings of the author towards military majors using differentiable types of imagery.The poem begins by Sassoon describing the majors as demanding, mean, and belligerent men. Bald, out-of-shape and full of gluttony. Sassoon categorizes the majors at a lower place the word scarlet signifying childless, bright redness from excessive drinking and yelling of anger. Sassoon presents to us the fact of the majors sending up the young men as soon as they are drafted up the line to death. This attitude taken from the majors is what angers Sassoon to th e point of hatred.To convince the reader of such horrific truth, Sassoon describes how disrespectful the majors are with their puffy petulant faces from eating and drinking excessively. Sassoon states how the majors are stuffing their faces and Reading the Roll of Honor in safe luxurious hotels while men are dying out on the field

Living in Germany Around 1941 Essay Example for Free

Living in Ger umteen Around 1941 strainA) Explain why the encroachment of the USSR changed the lives of those living in Germany around 1941-42. (12 Marks) The invasion of the USSR in the summer months was that of large(p) confidence and assertiveness that they were on the front foot from the German people. During these summer months, the Russians had been pushed back by the Germans to what many thought of as the core of the USSR Russia. Obviously when the Germans had advanced 20 miles short of the central of the most almighty enemy theyve faced yet, the German people had a right to be happy with their recent board in the war. This changed their lives by giving them more than confidence in that they felt they could defeat the Russians as they were button them back towards the capital.However, after the winter set in the attitude of the German people to the progress world made in the war changed. Before the war the Germans had demolished smaller countries such as France and Poland, implication that the German people felt that losing was almost alien to them. But when the Russians kicked back against the Germans on the Eastern anterior on December 5th 1941 outside of Moscow, the German retreat began. More and more soldiers fell, and the Germans were never fitted to recover the ground that they had lost. Due to the soldiers diminishing, letters had to be written back to rural Germany to notify those whom had relatives/friends in the war. When the letters started to come thick and fast, the German people now had a hint of doubt in their mind.I like to think of it as a seed that was planted- the plantation is from the initial invasion of the USSR, and when more and more letters and stories came back from the Russian lines the tree grew. Eventually, the doubt that was once a seed at the start of the invasion of Russia, had now fully flourished into a vast tree of doubt, showing us how the German lives had changed through doubt and anxiety that gradually built up through the invasion of Russia, from red and destroying France and Poland to world pushed back from the Russians. Some historians could understand that the battle of Stalingrad had the biggest effect of the German people around 1941. I would say that it was the turning point in the entire war, as it caused the realization from the German people that they were not going to win the war. This contrasts to before the war, where, as said, the German people didnt have many qualms about pocket-sized losses because they believed they knew they were going to win in the first place.However during Stalingrad this changed where a quarter million Germans were surrounded, eye socket marshaled, and eventually forced to surrender- this continued on to 1942 where the German soldiers were freezing, and running low on ammunition. The news of this was time-tested to be kept under wraps by some of the hierarchy in the German army, as it would evince low for morale. However the word spre ad through the press and a flurry of letters of final stage being sent home. This fully confirmed to the German citizens that the Germans were now on the back foot changing their lives, as they now had to be preparing for a loss, instead of a victory. Although it is not directly coherent to the invasion of the USSR, it could be said that the bombings that partly came about from the invasion of Russia changed the lifestyles and actions of the German people.Before the bombings, William L Shirer reported The atm was so peaceful and calm. The bathing beach at Wannsee jammed with thousands. Hundreds of sailboats and canoes on the Havel. Families picnicking under the trees this tells us that the German people were once not bothered as much by the war, and it continued to be product line as usual for the German citizens. I can contrast this when the bombings continued to develop on sixteenth and 17th of January 1943.The German people were now saying that the English are clearly superio r in the air, and that the German Luftwaffe is impotent at the moment and has no possibility of retaliating appropriately I think that this is a perfect example of the change from the Germans being confident and carrying on with their normal day to then start to doubt the German superiority in the war, showing us how much their attitude has changed from pride to catch in a matter of three years. Even though the bombings werent as connected to the Germans assail Russia, it could be said that had not the Germans invaded Russia then the bombings may not have been present/ been less relentless.

Crops and vegetables Essay Example for Free

Crops and vegetables EssayContribution of Crops in 1995-96 was 15. 03, in 1997-98 was 14. 59, in 1999-00 was 14. 59, in 2001-02 was 13. 75, in 2003-04 was 13. 23, in 2005-06 was 12. 19. Contribution of crops and vegetables is decreasing year by year. Though production of crops has increased our land has decreased, so our full(a) production has decreased and thus character of crops on economy is decreasing. Contribution of Crops and Vegetables in sum up farming in 1995-96 was 58. 53%, in 1997-98 was 57. 58%, in 1999-00 was 57. 04%, in 2001-02 was 57. 32%, in 2003-04 was 57. 32%, in 2005-06 was 55. 99%.From these percentage amounts we can easily say that among the tot up tillage sector, contribution of crops and vegetables is most and it is more than 5o% in each year. If we can not increase our crops production then it will have no contribution on gross domestic product. Livestock Contribution of Livestock in 1995-96 was 3. 36, in 1997-98 was 3. 19, in 1999-00 was 3. 02, i n 2001-02 was 2. 96, in 2003-04 was 2. 91, in 2005-06 was 2. 93. Though many firms be being established mean solar day by day fund is not contributing enough on GDP. Contribution of Livestock in total agriculture in 1995-96 was 13.08%, in 1997-98 was 12. 59%, in 1999-00 was 11. 81%, in 2001-02 was 12. 34%, in 2003-04 was 12. 61%, in 2005-06 was 13. 46%. From these above percentage amounts we can say that though our stock production is not increasing. But contribution of livestock on total agriculture is increasing in recent years. Forestry As we are slap-up down more trees to meet our daily need our forestry is gradually decreasing day by day and thus contribution of forestry on GDP is also decreasing. Contribution of Forestry in 1995-96 was 1. 90, in 1997-98 was 1. 89, in 1999-00 was 1.88, in 2001-02 was 1. 88, in 2003-04 was 1. 83, in 2005-06 was 1. 79. Contribution of Forestry in total agriculture in 1995-96 was 7. 52%, in 1997-98 was 7. 46%, in 1999-00 was 7. 35%, in 2001-0 2 was 7. 84%, in 2003-04 was 7. 93%, in 2005-06 was 8. 22%. As other sub-sector is decreasing more than forestry, contribution of forestry on total agriculture has increased in recent years. farming and forestry Fisheries Contribution of Fisheries in 1995-96 was 5. 36, in 1997-98 was 5. 67, in 1999-00 was 6. 09, in 2001-02 was 5. 40, in 2003-04 was 5. 11, in 2005-06 was 4. 86.We see that contribution of fisheries on GDP was increasing from 1995-96 to 1999-2000, but after that it has been decreasing. Though the contribution of fisheries is not much on GDP of Bangladesh, this sub-sector has become an important and major source of agriculture. Contribution of Fisheries in total agriculture sector, in 1995-96 was 20. 87%, in 1997-98 was 22. 38%, in 1999-00 was 23. 81%, in 2001-02 was 22. 51%, in 2003-04 was 22. 14%, in 2005-06 was 22. 32%. Which is more than livestock and forestry. Sector/ Sub sector 95-96 96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06Crops 15. 03 15. 21 14. 59 14. 33 14. 59 14. 7 13. 75 13. 43 13. 23 12. 51 12. 19 In ( % ) 58. 53 58. 80 57. 57 56. 68 57. 03 58. 72 57. 31 57. 22 57. 32 56. 14 55. 99 Livestock 3. 36 3. 27 3. 19 3. 12 3. 02 2. 95 2. 96 2. 93 2. 91 2. 95 2. 93 In ( % ) 13. 08 12. 64 12. 58 12. 34 11. 80 11. 78 12. 33 12. 48 12. 60 13. 24 13. 45 Forestry 1. 93 1. 91 1. 89 1. 9 1. 88 1. 87 1. 88 1. 86 1. 83 1. 82 1. 79 In ( % ) 7. 51 7. 38 7. 45 7. 51 7. 34 7. 47 7. 83 7. 92 7. 92 8. 16 8. 22 Fisheries 5. 36 5. 48 5. 67 5. 93 6. 09 5. 51 5. 4 5. 25 5. 11 5 4. 86 In ( % ) 20.87 21. 18 22. 37 23. 45 23. 80 22. 01 22. 50 22. 36 22. 14 22. 44 22. 32 Total 25. 68 25. 87 25. 34 25. 28 25. 58 25. 03 23. 99 23. 47 23. 08 22. 28 21. 77 Contribution of Agriculture in Employment The linkage between the agricultural sector and the economy in general is in terms of role generation. This is especially important because agriculture is by far the largest employer of poor people, and therefore has a key role in poverty alleviation. Acco rding to the 1981 census, total employment was approximately 24 million people (Table 2. 7).Of these, more than 60 per cent were employed in the agricultural sector, representing 14. 5 million people. This figure represents those directly working in agriculture and does not let in employment in agricultural-related manufacturing industries. According to the 1991 census, the number of employed in agriculture increased to 16. 3 million. maculation this figure shows that the share of agriculture in total employment declined over the 10-year period, agriculture still pictured employment for well over half the total workforce (again excluding employment in agriculture related industries).Statistics of the wear Force Survey (LFS) in 1989 and again in 1991 show a similar pattern, although they indicate a more significant role for agriculture in employment generation. The main difference between the dickens surveys is that the LFS includes household-based economic activity, and therefor e perhaps provides a better picture of actual employment patterns and trends. According to the 1989 LFS, or so three-quarters of the all employment were derived directly from the agricultural sector, with 34 million employed.The 1991 survey showed that agriculture continued to provide a livelihood for the vast majority of Bangladeshis, although its share dropped slightly in comparison to non-farm employment. According to the conclusion census which is took place in 2002-2003 the labor force working in agriculture is 51. 7% of the total labor force of the country. Women participation in Agriculture In the socio-economic context of Bangladesh, involvement of women in agriculture is very important. It would be easier to control rural-urban migration by engaging women in agricultural activities to a greater extent.Considering women. s involvement in agriculture, the following programmes will be taken up for enhancing their role under the background knowledge of the National Agricultu re Policy Agriculture related activities like post harvest operations, seed preservation, nursery business, jute stripping, vegetable cultivation, homestead gardening, floriculture, production of horticultural seeds, establishment and management of cottage industries based on topically produced agricultural commodities, etc are very suitable for women.Extensive training programmes will be conducted and capital maintenance will be provided to encourage womens interest and improve their skill in such activities. the women are always a major employment force of agriculture. A large majority of the households in Bangladesh enumerate upon agriculture and related activities like livestock rearing, fisheries and forestry. In 1992-93, crops accounted for 77. 7% of the total agricultural production, fisheries 7. 8%, livestock 7. 7% and forestry 6. 7%. The agricultural sector accounted for nearly 36% of Gross Domestic Product . condescension their routine domestic work, women are very activ ely involved in agricultural production in Bangladesh. Women in rural Bangladesh are in general responsible for most of the agricultural work in the homestead. They traditionally undertake home gardening. Farm activities in the homesteads, ranging from selection of seed to harvesting and storing of crops, are predominantly managed by women. Despite womens important role in agriculture, the traditional social norms and customary laws combined with the sex segregation system deprive Bangladeshi women of equitable economic opportunities and access to resources.